Gen Z spends more time indoors than any generation before, even though nature can boost health by 23%.


And while America hasn’t figured out affordable healthcare, it has given us something just as powerful—National Parks.

Logo for Natural Health Service featuring a mountain landscape with a tree and the words 'Natural Health Service' and '2025' on the emblem.
Screenshot of a social media post from the Natural Health Service, promoting outdoor activities for health, announcing the transition of the National Park Service to a new health initiative, emphasizing outdoor recreation benefits, and providing a link to the NHS website.

SOCIAL TAKEOVER - ANNOUNCEMENT

Launched an X/Twitter takeover to announce the National Park Service’s rebrand as the Natural Health Service — America’s first free healthcare system.

Screenshot of a tweet from Yosemite Natural Health with text about granite cliffs and a mission to help you feel better, including mountain and heart emojis.
A man in medical scrubs with a stethoscope around his neck, gesturing with his hand, standing next to a graphic of the Natural Health Service logo, which features a tree, mountain, and bison, with the text "The Natural Health Service" overlaid.

We sparked a social conversation. Even Dr. Mike jumped in.

SOCIAL TAKEOVER - INSTAGRAM

Took over the NPS Instagram to relaunch as the Natural Health Service, replacing bear pics with health plan updates (and okay, a few bears)

Instagram profile page of Natural Health Service, a government organization with 6.7 million followers, featuring posts about nature and wildlife.
A forest trail with three women walking uphill among trees and greenery, with texts overlaying: 'now accepting walk-ins' and 'Natural Health Service' logo at bottom left.

LANDING PAGE

Rebranded the official NPS website as the Natural Health Service. Complete with a Symptom Checker and ‘Find a Provider’ map.

A webpage for Natural Health Service featuring a background image of orange rock formations and text promoting natural health services, symptom checker, and a map of the United States with icons indicating locations of providers.
Logo for Natural Health Service 2025 featuring a mountain landscape with trees on a red and green background.
Logo for Natural Health Service 2025 featuring a mountain landscape with trees on a brown background.
Flyer for the Natural Health Service, featuring a forest background and orange banners, promoting free healthcare plans through parks, with information about outdoor therapies and activities.

DIRECT MAIL

Dropped a benefits mailer that swaps copays for canyons and paperwork for park passes.

“INSURANCE” STICKER

Proof you’re covered by Mother Nature.
Now in sticker form for your Nalgene, REI bag, and
inevitable Subaru.

A membership card for the Natural Health Service with beige background, featuring an orange and green mountain logo in the top left corner. The card states it is covered by Mother Nature, on a network called The Outdoors, with an open-air pro plan, covering 63 national parks, lifetime enrollment, and no premiums or deductibles.

ART: Camryn Brennan

COPY: Michael Korz, Ava Zawilenski, Me, Myself, I

<- CNY FERTILITY

TUMS ->