Most of the internet is optimized.
Craigslist is different. It’s human.
OOH
Each QR code brings you straight to that Craigslist posting.
RIDESHARE OOH
Rideshare screens show the weirdest Missed Connection closest to you — updating as you move.
SEM
A paid search hijack that turns ordinary Google queries into ads for Craigslist’s weirdest real posts, proving the bizarre is never far away.
CITY IMPROV — CRAIGSLIST NIGHT
Craigslist joins forces with The Second City and Upright Citizens Brigade, turning real Craigslists posts into live improv prompts.
Audience clips go viral on socials, celebrating the site’s wonderfully weird human stories.
COFFEE TABLE BOOK
A limited-edition Best of Craigslist book filled with the strangest posts the wild west of the internet has to offer.
Sold only on, of course, Craigslist.
ART: Jessica Gordon
COPY: Matthew Shields, MEEEEE CMON NOW