A circular badge with a book icon and colorful rising lines, surrounded by the text 'Best of Semester', 'Product Innovation', and 'book180' in purple and gold.

Omega isn’t a watch you simply buy — it’s a watch you build up to, just as it has helped build human history. But in today’s crowded luxury watch market, Omega risks losing distinction with younger audiences.

So we partnered with LEGO to create The LEGOmega Timepieces: a collection that reminds the next generation that prestige isn’t just worn. It’s built.

MANIFESTO

Box featuring a LEGO Seamaster Diver watch in blue and grey, with red and white details, part of the Icons collection, resting on a store shelf.

LEGO ICONS SET LINE

LEGO turns Omega’s watch line into buildable sets, complete with a large “functional” display model and a smaller, wearable LEGO watch.

It won’t rival Swiss precision, but it lets fans display an icon like never before.

OOH

To get the word out about our new LEGO Icons buildable timepiece line.

Street view with an electronic billboard displaying a close-up image and advertisement for Omega Speedmaster watch featuring LEGO collaboration. People walking on sidewalk, trees, buildings, and flowers in city environment.

City street scene with a digital advertisement for Omega watch on a bus shelter, pedestrians walking, and tall buildings in the background.

A person holding a smartphone displaying an Instagram post. The post features a LEGO figure dressed as a man in a blue tuxedo with a watch on his wrist and a LEGO watch in front. The caption promotes LEGO Omega timepieces.

Black watch with LEGO and Omega branding in a black box, set against a bright yellow background.

BRAND STUNT

BUILDMASTER CHRONO L3-G0

Omega and LEGO unveil a limited series of finely crafted, diamond-studded, REAL watches; precision Omega watchmaking on the inside, iconic LEGO design on the outside.

Only a handful exist, so they’ll go to the highest bidders ready to own a piece of design history.

A smiling boy holding a LEGO box featuring an Omega watch design.

PASS DOWN THE TIMEPIECE

Buy an Omega, and your kids get the LEGO version — a keepsake that passes down craftsmanship, precision, and care (and a little engineering know-how).

ART: book180 freelance CD

COPY: Mark Walsh, Natalie Ball, LegoLover29 (Me)

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