REAL PRODUCED WORK

Before banging out all this spec work, I worked for an ad agency. And that ad agency’s clients was all hospitals.

A healthcare-only book would be a little limiting. But, here. As proof that I indeed have some experience:

Graphic poster with a photo of an elderly man in a blue sweater smiling, a woman in glasses and a white coat crossing her arms, and various medical instruments illustrations. The text highlights the importance of challenging ideas and pursuing a brighter future through innovation and cooperation.

MICROTECH ENDOSCOPY

MOVING TOWARD TOMORROW.

How do you make an endoscopy company look cool? By showing off what smarty pantses they are.

This was the first concept I ever successfully sold. I can’t wait to tell my kids it was for scopes that go up your butt.

A female doctor with short brown hair and a stethoscope around her neck looking upward. The background is blue with white text and a partial illustration of an endoscopy tool. The text emphasizes innovation in healthcare and asks what doctors need next.
Facebook ad showcasing MicroTech Endoscopy's medical products with sections highlighting improved patient experience, artistic endoscopic tools, team-based service, and a patient-focused approach, featuring a woman with glasses and a man smiling.

VIDEO

We had to make a promo video for them to play at all their fancy conventions. So my partner and I thunk’ed it up and directed it.

ART: Dana Brandle, Callen Moore

COPY: You guessed it…this freakin’ guy

CDs: Me (somehow), Jim Larmon

UNIVERSITY OF KANSAS HEALTH SYSTEM

BETTER RELATIONSHIPS. BETTER CARE.

How do you show a care team that’s connected to their patients like no one else? Well, by showing it. I sat through hours and hours of interview recordings to pull out kernels of potential stories to make ads. And a little (or a lot) embellishment here and there (or most places) never hurt.

A healthcare worker with curly hair kneeling and holding hands with an elderly man sitting on a bed. The elderly man is wrapped in a blanket, wearing a gray hoodie, and engaging in a warm moment with the healthcare worker, who is smiling.
A doctor smiling and talking with a young girl, with a woman on the side, in a medical office setting, promoting mental health and healing.
A healthcare worker, a nurse or doctor, talking with an elderly male patient in a hospital room while holding his hands.
Facebook ad from the University of Kansas Health System featuring a nurse and an elderly patient sharing a moment of connection, with a quote from Elena Taboada, CNA, about patient care, and a link to their website.
Facebook ad for the University of Kansas Health System - Great Bend Campus featuring a nurse and patient smiling and shaking hands with a quote about building relationships with patients.
Facebook ad from The University of Kansas Health System - Great Bend Campus featuring a nurse and an elderly woman smiling outdoors. Includes a quote by Elena Taboada, CNA, about the importance of health and caregiving.

RADIO

I had to come up with a story. And what did little Matty Petersen want to be when HE grew up? A singer.

ART: Callen Moore

COPY: Matthew Paul Petersen the 1st

CDs: David Oif, Dutch Siersema, Jim Larmon

EMORY HEALTHCARE

HEART & VASCULAR

How do you get Georgians to care about their heart health? By meeting them where they’re at — on the sidewalk.

We pitched an interactive street kiosk packed with gadgets. It calculated the real-time cost of a rideshare & bikeshare to Atlanta’s hottest spots, updating every hour to remind passersby exactly how much they’d save (and how much healthier they’d be) by choosing the heart-friendly way to get there.

Digital signboard displaying transportation options and prices for Georgia Aquarium, with Emory Healthcare and Cincinnati city logos, located outdoors along a city sidewalk.
City of Cincinnati sign promoting Emory Heart & Vascular, with a QR code to find a heart expert, and logos for 3CDC and IKE Smart City.
Digital billboard on city sidewalk promoting heart-healthy cooking tips and recipes from Emory Healthcare, featuring an older man preparing food in a kitchen.

They respectfully declined our fun idea and asked us for something a bit more “education-based”. OK.

Digital billboard outside Emory Healthcare displaying QR codes for heart-healthy recipes, signing up for recipes, and finding a heart expert.

ART: Callen Moore

COPY: Pat Meaterson (Me but spelled funny)

CDs: Jim Larmon

A waiting room with three people sitting on a gray couch, two men and a woman, looking uncomfortable and distant from each other, with a speech bubble saying, 'A dentist can fix your snoring... and your relationship.'

AMERICAN ACADEMY OF DENTAL SLEEP MEDICINE

KEEPERS OF THE PEACE. AND QUIET.

Snoring affects not just the health of the culprit but those within earshot. With oral appliances, qualified dentists are solving snoring —
and saving relationships.

Series of four advertisements for sleep apnea treatment. The first shows a man in bed with a woman, with text: "Your next snore could be your last." The second depicts a group of people in a waiting room, with text: "Trying to bring that spark back to the bedroom? Add a dentist to the mix." The third shows a woman with curly hair sleeping next to a man, with text: "He says sleep apnea stops his breathing. But next time, it’ll be me." The fourth features a woman hugging a dog on the bed, with text: "If I knew he had sleep apnea, I would’ve stayed at the shelter." All ads include the phrase: "Our dentists treat sleep apnea" and a logo for the American Academy of Dental Sleep Medicine.

This is about as gut-busting as you can get in healthcare.

Advertising poster on a city sidewalk featuring a man and woman jokingly trying to treat sleep apnea with a gift, promoting dental sleep medicine services with a QR code and logo.
A billboard displaying information about sleep apnea and the importance of calling 911, featuring a sleeping girl with a dog looking at her, with the logo of the American Academy of Dental Sleep Medicine.

ART: Callen Moore

COPY: Snorsie McSnoreSnore (Me)

CDs: Parry Metz, Devin Grimes, Jim Larmon

UCHICAGO MEDICINE

CANCER PAVILION CONSTRUCTION SIGNAGE

They were building a crazy nice cancer pavilion on the UChicago campus. So how do you make a construction site look good? Cover it up!
And fill it with great creative too.

My partner and I basically ran the show, designing and placing each panel all bespoke-like. We won an award for it so we must’ve done well.

I added the music to make it more fun. You’re welcome.

  • Billboard advertising for Chicago Medicine Comprehensive Cancer Center with messages about cancer care and patient experiences, located outdoors in an urban area with buildings and cloudy sky in the background.
  • Construction barriers with advertisements and photographs in front of a modern hospital building. The signs promote UChicagoMedicine and a cancer care program, including images of medical professionals and patients.
  • Construction site with barriers displaying advertisements and quotes about cancer research, with surrounding buildings and a cloudy sky.
  • Construction fence with posters promoting UChicago Medicine's cancer center and research, featuring images of medical professionals and patients, in an urban area with tall buildings in the background.
  • Exterior view of a construction site at UChicago Medicine Comprehensive Cancer Center with a large advertisement featuring a doctor and a quote, a gate labeled 'Gate 4,' and tall buildings in the background.
A collage of promotional banners and photographs highlighting the future of cancer care at UChicago Medicine's Abby V. Foundation Cancer Pavilion. The banners feature quotes from patients and doctors, images of medical staff, patients, and the pavilion building, with a color scheme of red, blue, yellow, and purple.
Blue award ribbon with the text 'Best in Show' in white, featuring a circular center and two hanging ribbons.
Text on blue background reading 'Healthcare AD AWARDS' with shining star effects.

AWARD: 42nd Annual Healthcare Ad Awards | Best in Show | Installations

(For the record, Best in Show means out of ~4,000 total entries - WE got ultimate 1st.)

ART: Callen Moore

COPY: ……at this point, if you have to ask…

CDs: Jim Larmon