Text that says 'Rebel Against Stain Xiety' in red distressed font on a black background.
Colorful logo with the word RESOLVE in white, bold, uppercase letters against a circular rainbow background.

62% of people avoid certain foods and drinks at home to keep things spotless.


Resolve says it’s time to stop designing life around spills — and start living without fear of them.

Photo of four people standing in a chaotic room with spilled drinks and torn decorations on the floor, wearing combat boots and fishnet stockings, with a poem about overcoming stain anxiety overlaid on the image, and Resolve logo in the corner.

MANNIFESTO

A digital billboard in New York City featuring a model in a black dress and sunglasses, wearing oversized boots wrapped in yellow caution tape with the words 'Rebel Against Stainexity'. The billboard's message is 'Thread on Me' and 'Rebel Against Stainexity'. The background shows tall buildings, including the Empire State Building, under a cloudy sky.

OOH

Couple dressed in black leather clothing sitting on a cream-colored couch, holding glasses of champagne and smiling. The woman is wearing patterned boots and plaid skirt, and large earrings. The man has a beard and is wearing a leopard print scarf. There is a plate of strawberries in front of them. Text on image reads: "Socks is a get-together, shoes is a party." and "Rebel Against Anxiety" in red.

PRINT

A woman sits on a couch wearing a black leather jacket, fishnet tights with tears, and combat boots. She has a glass of red wine, and there are bloodstains on the carpet, a wine bottle, and a cleaning spray on the floor. Text reads 'Rules are for rugs without resolve.'
Dog with a red mohawk and a spiked collar wearing a leather jacket, sitting on a carpet with paw prints, next to a person's leg in black boots. The background shows a beige sofa. The image has a quote about being a good follower of rules and a logo for Resolve stain remover.
A poster featuring a woman in black leather clothing, kicking, with the slogan "Fear a beige life, not a red rug." in bold black and red text. A bottle of Resolve stain remover is at the bottom right corner of the poster.
An outdoor advertisement shows three diverse women sitting on a worn, stained orange couch with the message "Embrace Your Outer Dirtbag." The women are dressed in black leather and casual wear, with confident expressions. The background is dark, emphasizing the bold text and image of the women.

OOH

A woman’s hand with rings and bracelets holding a glass of white wine over a marble table. There are more glasses of wine and a bowl of raspberries on the table. The text overlay says, "A spoteless home is like a concert with no Mosh pit." The bottom of the page has the phrase, "Rebel against stainXiety."

PRINT

A protest billboard featuring a scene of women's legs in combat boots, with blood splatters, wine glasses, and a spilled bottle on a rug. The text reads 'CARPE CARMET' and a red banner at the bottom states 'REBEL AGAINST STAINXITY'.

STRATEGIC OOH PLACEMENTS Like messy construction sites.

PUNK’D-OUT BOTTLES

Resolve’s limited line of bottles come sporting a built-in mohawk scrub brush.

Now that’s punk, b*tch.

A RESOLVE stain remover carpet cleaner spray bottle with a black cleaning brush attached to its red spray nozzle, placed on a beige carpet with spots of dirt.

STREET GRAFFITI AMBIENT

Placed at the heart of life’s messiest moments, like outside taco trucks, wine bars, food festivals, carpet stores, and apartment complexes, each stencil dares people to stop tiptoeing and start living louder at home.

A smartphone displays an image of red spray-painted words on pavement that read 'RISE. RESIST. RESOLVE.'

SOCIAL — MOSH PIT MAKEOVER

At a packed concert venue, we turn the audience floor into the world’s most mistreated carpet. Drinks spill, shoes grind mud, life does what it does best: make a mess.

By the end of the night, the rug is trashed. Perfect. Because that’s when Resolve takes the stage. Our crew cleans the entire thing LIVE on Instagram + TikTok, transforming it from disaster back to pristine. The before-and-after becomes our mic drop: proof that life’s chaos is nothing to fear when you’ve got Resolve.

A crowd of people watching a man set up a large white rug or mat on the stage at a concert or event. The audience looks engaged and excited, with some smiling and others focused on the stage activity.
A group of people celebrating at a party, with one person spraying champagne on the floor. Others are smiling and laughing, wearing dark clothing, some with fishnet stockings and boots. The scene appears lively and fun.
Two punk-inspired individuals, a woman with a red mohawk and tattoos and a man with black spiked hair, are kneeling on the floor and cleaning it with a Brush. They are in a crowded room with an audience watching and recording, with some viewers commenting in a live stream chat.
Scene showing the legs and feet of a group of people wearing black boots and fishnet stockings, standing on a stained dirty floor with broken cigarette packs and debris, during a live social media broadcast.

ART: Romina Zarnani

COPY: Ugh, it’s not a phase mom (Me)