Colorful logo with the word RESOLVE in white, bold, uppercase letters against a circular rainbow background.

62% of people avoid certain activities at home out of fear of spills and stains.


Resolve helps you rebel against that fear — and live the way your home was meant to.

Text that says 'Rebel Against Stain Xiety' in red distressed font on a black background.
A woman sits on a couch wearing a black leather jacket, fishnet tights with tears, and combat boots. She has a glass of red wine, and there are bloodstains on the carpet, a wine bottle, and a cleaning spray on the floor. Text reads 'Rules are for rugs without resolve.'
Text that says 'Rebel Against Stain Xiety' in red distressed font on a black background.
Photo of four people standing in a chaotic room with spilled drinks and torn decorations on the floor, wearing combat boots and fishnet stockings, with a poem about overcoming stain anxiety overlaid on the image, and Resolve logo in the corner.

MANIFESTO

Couple dressed in black leather clothing sitting on a cream-colored couch, holding glasses of champagne and smiling. The woman is wearing patterned boots and plaid skirt, and large earrings. The man has a beard and is wearing a leopard print scarf. There is a plate of strawberries in front of them. Text on image reads: "Socks is a get-together, shoes is a party." and "Rebel Against Anxiety" in red.

PRINT

Dog with a red mohawk and a spiked collar wearing a leather jacket, sitting on a carpet with paw prints, next to a person's leg in black boots. The background shows a beige sofa. The image has a quote about being a good follower of rules and a logo for Resolve stain remover.
A poster featuring a woman in black leather clothing, kicking, with the slogan "Fear a beige life, not a red rug." in bold black and red text. A bottle of Resolve stain remover is at the bottom right corner of the poster.
An outdoor advertisement shows three diverse women sitting on a worn, stained orange couch with the message "Embrace Your Outer Dirtbag." The women are dressed in black leather and casual wear, with confident expressions. The background is dark, emphasizing the bold text and image of the women.

OOH

A woman’s hand with rings and bracelets holding a glass of white wine over a marble table. There are more glasses of wine and a bowl of raspberries on the table. The text overlay says, "A spoteless home is like a concert with no Mosh pit." The bottom of the page has the phrase, "Rebel against stainXiety."

PRINT

A digital billboard in New York City featuring a model in a black dress and sunglasses, wearing oversized boots wrapped in yellow caution tape with the words 'Rebel Against Stainexity'. The billboard's message is 'Thread on Me' and 'Rebel Against Stainexity'. The background shows tall buildings, including the Empire State Building, under a cloudy sky.

OOH

A protest billboard featuring a scene of women's legs in combat boots, with blood splatters, wine glasses, and a spilled bottle on a rug. The text reads 'CARPE CARMET' and a red banner at the bottom states 'REBEL AGAINST STAINXITY'.

STRATEGIC OOH PLACEMENTS Like messy construction sites.

BAD-TO-THE-BRISTLE BOTTLES

Resolve’s limited-edition bottles now come with a mohawk scrub brush.


And a built-in attitude problem.

A RESOLVE stain remover carpet cleaner spray bottle with a black cleaning brush attached to its red spray nozzle, placed on a beige carpet with spots of dirt.

STREET GRAFFITI AMBIENT

Outside (in)famously clean spaces like art galleries, luxury condos, and
carpet stores, Resolve tags a message against spotless living.

A smartphone displays an image of red spray-painted words on pavement that read 'RISE. RESIST. RESOLVE.'

MOSH PIT MAKEOVER

At a punk concert, we turned the floor into the world’s most abused carpet, then cleaned it LIVE on socials. Our mic drop: life’s messes are nothing to fear.

A crowd of people watching a man set up a large white rug or mat on the stage at a concert or event. The audience looks engaged and excited, with some smiling and others focused on the stage activity.
A group of people celebrating at a party, with one person spraying champagne on the floor. Others are smiling and laughing, wearing dark clothing, some with fishnet stockings and boots. The scene appears lively and fun.
Two punk-inspired individuals, a woman with a red mohawk and tattoos and a man with black spiked hair, are kneeling on the floor and cleaning it with a Brush. They are in a crowded room with an audience watching and recording, with some viewers commenting in a live stream chat.
Scene showing the legs and feet of a group of people wearing black boots and fishnet stockings, standing on a stained dirty floor with broken cigarette packs and debris, during a live social media broadcast.

ART: Romina Zarnani

COPY: Stains’ worst nightmare (Me)

<- REAL PRODUCED WORK

CNY FERTILITY ->